Think Better: An Innovator's Guide to Productive Thinking

Ever felt that surge of energy when the light goes on in your head and you "get" the solution to a problem? That dazzling idea comes along only after many duds. 

Imagine a process designed to help you "get" these innovative ideas--on a regular basis. 

Tim Hurson shows you how to generate creative ideas—and convert them into smart and workable solutions.

Hurson's Productive Thinking model is the result of a lifetime of research into innovation, game theory and creative problem solving. It's a series of six easy-to-learn steps that demystifies the creative process. 

Step 1: What's Going On?: Explore and truly understand the challenge.

Step 2: What's Success?: Envision the ideal outcome and establish success criteria.

Step 3: What's the Question?: Pinpoint the real problem or opportunity.

Step 4: Generate Answers: List many possible solutions.

Step 5: Forge the Solution: Decide which solution is best. Then make it better.

Step 6: Align Resources: Create an action plan. 

The first step is to explore the problem that needs to be addressed. Next, Hurson shows how you can "throw a grappling hook into the future" to envision a final outcome and make it your future.
This provides rock-solid criteria for success—and hard metrics for measuring the results. 

Hurson will lead you through a brainstorming session where you will generate a torrent of new ideas.
Finally, Hurson presents a systematic approach to turning any good idea into a truly great idea, with a workable action plan. The plan, complete with timelines, assignments, and benchmarks, will combine the best of your intuitive, creative side with the rigor of your analytical and rational side.

Download: Think Better